Sales Coordinator Territory & Partner Channel
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Sales Coordinator Territory & Partner Channel

Job Summary:

Reporting to the Territory & Partner Channel Lead and working from our Mississauga office, the Territory & Partner Channel Coordinator is responsible for coordinating sales & marketing activities, tracking key performance metrics and assisting with sales and customer support activities primarily for the territory & partner sales channel. The position is the point of contact with established and developing partners and assists Inside Sales with the triage of incoming international inquiries. Focus is on diligent monitoring & reporting on global sales metrics to ensure visibility and effectiveness of global sales activities.


Key Responsibilities:


Partner Channel Support

  • Coordinate the renewal & sign-off of partner contracts annually
  • Coordinate and report on partner onboarding process, to ensure partner channel is knowledgeable and self-sufficient in selling assigned products according to onboarding policy
  • Manage and update all partner scorecards, report any shortcomings to management
  • Coordinate monthly meetings with channel partners to solicit market feedback, update partner sales funnels and review performance based on scorecard
  • Follow sales processes to ensure visibility of partner channel forecasts
  • Support partners with timely response to inquiries and tenders, involving other team members as needed
  • Assist with report generations for annual and monthly budgets and sales quotas for each region and partner.
  • With help of the partners, conduct post sales follow up and report customer satisfaction to product teams with support of marketing and product management.
  • Document partner pricing and discount levels in ERP, and ensure it is always up to date.
  • Provide sales & customer service support for defined hours of sales operation


Customer Service:

  • Basic understanding of customer Class(es) and Products and be able to naturally deal with a single assigned class
  • Provide timely responses to inquiries and coordinate with internal sales, support and service teams as needed
  • Develop and maintain a conversant knowledge about all Sensors & Software products and know where to get support as needed.
  • Provide accurate information/recommendation to sales prospects to ensure effective closing on all sales for all Sensors & Software products
  • Coordinate live or virtual demos for sales prospects
  • Coordinate training/webinar requests with Lead, Training as required.
  • Conduct post sales follow up and report customer satisfaction to product teams with support of marketing and product management.


CRM and Metrics:

  • Generate and document in NetSuite all sales leads from sales activities, incoming marketing and inbound leads, on-line/social media research and current customers’ interactions and representatives in in the local regions.
  • Enter and maintain in NetSuite database of customer contacts and account information.
  • Be fully conversant with the sales funnel for new accounts, customers and quotes and know how to use to help make proactive sales decisions.
  • Understand the ERP structure and reporting/data analytics features
  • Pull data and reports for area leads and team members, as needed.
  • Review database for accuracy as assigned and execute on data integrity goals.


Sales and Services

  • Create quotes, proactively follow up, convert quotes to sales orders & manage sales pipeline funnel according to defined sales process
  • Coordinate responses to standard and complex tenders for the partner channel and 3rd party representatives.
  • General understanding of most products & services, and able to address most rental, training, support & sales inquiries.
  • Assist other Sales Representatives to meet timelines as required
  • Develop and share sales and service tips and ideas with other sales staff


Marketing Support:

  • Work with Marcom to log and report responses from marketing campaigns Document common contact findings and trends to feed back to Marcom and Product Management Teams
  • Support tradeshows and display booth activity as necessary.
  • Travel up to 15% per year and have valid passport and driver’s license current and unblemished.



  • Support other members of the sales team as required including providing administrative support, lead generation activities, customer demos and event participation to meet timelines as required
  • Aid in the development of training and onboarding materials for new sales staff
  • Support accounting with account receivables on outstanding invoicing issues as needed
  • Other duties as required.


Global Responsibilities:

  • Understand your departmental or area initiatives as defined in the operating plan and help execute these initiatives.
  • All areas of the company require business coverage from 830am to 500pm and while time is flexible you need to do your part to ensure that area coverage is maintained.
  • Understand that you work in a small to medium sized business and that being a member of such an organization requires that you may from time to time have to pitch in and carry out work that is not part of your normal responsibilities; ‘no task is too small and no challenge too big if everyone pitches in’.
  • Identify gaps or areas for improvement within each process.


Key Accountabilities:

  • Meeting sales targets as defined by annual KPIs
  • Maintenance and updating of partner scorecards monthly
  • Generation of channel & territory sales metrics and reports, as required
  • Knowledge of partner & 3rd party representatives for the purpose of triaging and sales funnel coordination
  • Reporting on sales KPIs and identify sales shortfalls as soon as they are apparent to management
  • Timely entry and accuracy of information entered in NetSuite as per defined service levels
  • Timely response to all incoming inquiries as per defined service levels
  • Adherence to sales processes and procedures and assist with upgrading of such as necessary
  • Timeliness and quality of all reports requested by management.
  • Providing immediate business backup as requested.


Global Accountabilities:

  • Adherence to corporate values
  • Adherence to corporate procedures and policies
  • Maintenance of confidentiality in respect to all matters and understand what sensitive information means.


Skills & Qualifications:

  • Minimum 2-3 years’ experience in sales or customer service role.
  • Minimum 2 years’ post-secondary education.
  • Proficient use of MS Office and ability to learn new software.
  • Strong analytical skills and reporting experience.
  • Strong organizational skills & ability to prioritize daily activities.
  • Excellent customer service, problem-solving and follow-up skills.
  • Excellent interpersonal, written and verbal communication skills.
  • Strong attention to detail and multi-tasking skills.
  • Fluent multi- or bilingualism desired